Channel Management for Brazil's Number One Cosmetics Company, Natura Cosmeticos.
Founded in 1969, Natura is Brazil's number 1 cosmetics manufacturer, and the country's leader in the direct sales sector. The company employs around 7,000 staff in seven countries: Brazil, Argentina, Chile, Mexico, Peru, Colombia and France, with more than 1,421,000 Consultants worldwide - 96,000 of which are located in Peru.
The company's Peruvian division was dealing with a lack of satisfaction among their direct-selling team or 'consultants'. With the motivation techniques for consultants from other countries being ineffective in Peru, my team and I had to find new ways of motivating the Peruvian team to get sales back on track.
Assessed Solution Alternatives
Conclusion & Recommendations
Build an Emotional Connection to the company through Intrinsic Motivators
Improve Functional Efficiencies
for the company through
Build an Emotional Connection to the company through
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