Direct-Sales

Channel Management for Brazil's Number One Cosmetics Company, Natura Cosmeticos.

Founded in 1969, Natura is Brazil's number 1 cosmetics manufacturer, and the country's leader in the direct sales sector. The company employs around 7,000 staff in seven countries: Brazil, Argentina, Chile, Mexico, Peru, Colombia and France, with more than 1,421,000 Consultants worldwide - 96,000 of which are located in Peru.

 

The company's Peruvian division was dealing with a lack of satisfaction among their direct-selling team or 'consultants'. With the motivation techniques for consultants from other countries being ineffective in Peru, my team and I had to find new ways of motivating the Peruvian team to get sales back on track.

Situation Analysis

Problem Analysis

Literature Review

Quantitative/Qualitative Analysis

Root-Cause Analysis

Assessed Solution Alternatives

Proposed Solution

Implementation Plan

Expected Outcomes

Conclusion & Recommendations

PROPOSED SOLUTION

Build an Emotional Connection to the company through Intrinsic Motivators

Improve Functional Efficiencies 

for the company through 

Intrinsic Motivators

Build an Emotional Connection to the company through 

Extrinsic Motivators

Let's get started.

Take the first step, inquire today.

Whether you're looking for research, evaluations, recommendations, program and creative design, or someone to implement change - I am here to help. Let's meet to discuss your business needs, your vision for the company, my role or involvement, and develop a plan that works for you and your business.