TRIESTE READING
Strategy
Marketing Strategy for Local Family Business, Maan Farms Country Experience & Winery Estate.
Maan Farms has continued to bring the community together for over 40 years. Run by a family of entrepreneurs, they were dealing with an over diversification of products and services. They were also struggling with how to allocate their resources effectively and efficiently to these different services.
While they wanted to grow a newer division of the business that was performing well, their resources were being invested in products and services that were not generating enough cash. The strategic marketing plan looked to address these issues and others.
Industry Analysis
Situation Analysis
Marketing Program
Research Strategy
Financial Implications
Program Implementation
Contingency Plans
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