Strategy

Marketing Strategy for Local Family Business, Maan Farms Country Experience & Winery Estate.

Maan Farms has continued to bring the community together for over 40 years. Run by a family of entrepreneurs, they were dealing with an over diversification of products and services. They were also struggling with how to allocate their resources effectively and efficiently to these different services.

 

While they wanted to grow a newer division of the business that was performing well, their resources were being invested in products and services that were not generating enough cash. The strategic marketing plan looked to address these issues and others.

Industry Analysis

Situation Analysis

Marketing Program

Research Strategy

Financial Implications

Program Implementation

Contingency Plans

MARKETING PROGRAM

Seasonality

Growth-Share Matrix

Branding

Product-Life Cycle

Product-Market Growth

Let's get started.

Take the first step, inquire today.

Whether you're looking for research, evaluations, recommendations, program and creative design, or someone to implement change - I am here to help. Let's meet to discuss your business needs, your vision for the company, my role or involvement, and develop a plan that works for you and your business.